TED Talks 2010

February 25th, 2010 Leave a comment Go to comments
Bill Gates on energy: Innovating to zero! At TED2010, Bill Gates unveils his vision for the world's energy future, describing the need for "miracles" to avoid planetary catastrophe and explaining why he's backing a dramatically different type of nuclear reactor. The necessary goal? Zero carbon emissions globally by 2050.

Sendhil Mullainathan: Solving social problems with a nudge MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems – those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology… yet somehow, we don't or can't. Why?

Aimee Mullins: The opportunity of adversity The thesaurus might equate "disabled" with synonyms like "useless" and "mutilated," but ground-breaking runner Aimee Mullins is out to redefine the word. Defying these associations, she hows how adversity — in her case, being born without shinbones — actually opens the door for human potential.

John Gerzema: The post-crisis consumer John Gerzema says there's an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

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