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Thought-leaders from HP, Gartner, Google, and the EPA will headline May 5 virtual symposium on Sustainable IT, Datacenter Re-Engineering, Green Energy

How do you succeed in a hypercompetitive world where energy needs are going up, energy prices are climbing faster, and the social and strategic costs of doing nothing are looking increasingly unsustainable? To make the right decisions, leaders and strategists need a broader picture: they need to understand how the whole scope of Green Tech — innovations in IT, green facilities engineering, and energy — can be harnessed to get ahead of mounting cost-curves, establish new directions, produce rapid and predictable ROI and enable sustained business growth.

Get the big picture (and the geeky details, too) at Heartland GreenUP — a unique symposium on May 5, conducted live in Des Moines, and accessible to global delegates on the interactive web and in immersive 3D. Produced by TAI, the Technology Association of Iowa, in collaboration with the Iowa Department of Natural Resources, Heartland GreenUP will bring together a truly-remarkable group of global enterprise and government thought-leaders for one, intense day of networking: to share latest research, brass-tacks case studies and fast-paced total-immersion backgrounders on enterprise-wide sustainable IT best-practice; next-gen datacenter architectures, power management strategies and facilities engineering; cloud computing and virtualization; and on the nuts and bolts (and business case) for plugging into wind and solar, biomass and other emerging energy technologies. One event. Everything connected. Everything you need to know to start making a difference for your organization.

Who You'll Meet – What You'll Learn

Meet Randy Mott, EVP/CIO of Hewlett-Packard — and famed CIO alumnus of Dell and Wal-Mart (where as CIO, Sam Walton paid him the ultimate compliment: "Man, you'd make a great store manager.") Mott was the driving force behind HP's amazingly-successful 2006-2008 bid to triple data bandwidth, collapse 85 datacenters to just six, cut through legacy tech and application complexity, shift procedures so that 70% of IT time is spent on innovation (while cutting IT spending in half), and save HP over $1 billion annually in energy costs. After hearing his keynote, you'll know how he did it.

Live from London (in video and 3D), meet Simon Mingay, VP Research at Gartner, and get a deep-dive into the art and science of thriving in a fast-changing economy and regulatory environment, where carbon has a price and affects P&L and balance sheets. Choose to be buffeted by coming changes, or you use Mingay's common-sense discipline around 'dematerialization,' analytics and process control to start measuring and making changes today, so your organization can profit – not falter – tomorrow.

Got biomass? Connect with William A. Johnson, Biofuels Development Manager at industry pioneer Alliant Energy. You'll learn how biomass, biofuels, and the bioenergy supply chain work, and get a line on latest results of Alliant's burn-testing and coal-substitution experiments, using biomass as fuel.

Meet Bill Weihl, Green Energy Czar at Google, and learn his hard-earned 'Lessons from the Sustainability Front Lines.' As one of the world's largest datacenter operators, and as a company with vast skin in the game of making the global internet and data-processing work better, Google has long taken a leadership role in reducing their own datacenter and energy footprint — achieving a 6x improvement in efficiency — and in the process, exploring new approaches, pioneering new metrics and focusing attention on key new technologies (like recycling, water-based cooling) to help the industry move forward. If you're involved in goal-setting for IT, or contemplating a datacenter-reengineering process, you owe it to your career and your company's future to learn how Bill and Google are helping invent a clean energy future.

Meet Jim Borendame, SVP Enterprise Hosting Services at Wells Fargo, and go under the hood to explore his plan for lowering Wells Fargo's total energy usage by 20% from 2008 levels, even as enterprise average energy consumption is expected to increase by 70%!  Datacenter re-engineering, server virtualization, storage and power management work hand-in-glove with enterprise-wide energy culture-change in Borendame's master plan.

Join Kevin Monson, President, Neumann Monson, and Tom Struve, AVP Central Services for ACT, for a detailed presentation on LEED (Leadership in Energy and Environmental Design) concepts and energy conservation techniques used in constructing ACT's new datacenter — the only LEED Platinum rated facility in the world.

Meet Andrew Fanara, EPA's Team Leader on ENERGY STAR, and get an advance peek at contemplated changes in that widely-trusted consumer-product specification, and implications to business, organizations, manufacturers and the economy at large.

Hook up with William Haman, Industrial Program Manager for the Iowa Energy Center, Tom Bluder, GM Wind Development for MidAmerican Energy, and Doug MacDonald, SVP Government Relations for Vestas Americas, for a pair of full-spectrum, state-of-the-art presentations on 'The Nuts and Bolts of Wind Energy' and the status of America's wind technologies You'll walk away with windmills on your mind — and a full plate of practical info on how wind-power works, where it's going, and how your organization can cost-project, finance, engineer and profitably deploy wind generation projects at scales small and large.

Sky-dive from 30,000 feet down into the minutiae of cloud computing with IBM Distinguished Engineer Mark VanderWiele, colleague Mark Wagner and enterprise solutions architect Sean Clark of Alliance Systems, and get the numbers on how virtualization and cloud technologies can help you 'dematerialize' your DC and reap huge benefits in efficiency by every measure.

Plus revealing, powerful, presentations by:

Sun/Oracle, on a powerful new solution architecture for hyper-efficient HPC datacenters.

Microsoft, on the math and metrics of enterprise-wide sustainability.

Sogeti Americas, on the 'long view' for greener
IT.

… and more!

Who's Attending? Who Should Attend?

CEOs, CFOs, Sustainability Czars and high-level business strategists, tasked with leading organizations through the upcoming economic and regulatory minefield, spawned by a troubled world economy and fast-changing regulatory postures towards carbon, power, fuels and waste.

CIOs and IT decision-makers – especially those with a mandate to rein in rising power, compute, networking, storage and facilities costs.

Government officials, regulators, public-utility decision makers and others tasked with understanding business needs, incentivizing progress, evolving regulatory regimes and aligning government practice with sustainable energy goals.

Investors and Entrepreneurs, looking to aim capital, innovation and energy at 'sweet spots' in the new economy.

Academics, Scientists, Researchers, Engineers, Business-Process specialists, Teachers and other professionals looking to mark trends, fathom cross-disciplinary connections and network with top thinkers leading the Green Tech revolution.

Why Iowa?

Glad you asked! Iowa is right in the middle of the US, and right at the center of the most important dynamics influencing growth of the US Green economy. We're a favored location for large-scale datacenter deployments by global enterprise. And we're blessed with topology and an agricultural base that make us central to the development of non-fossil-fuel-based energy technology and business: wind, solar and bio. Our vibrant tech community, universities and business culture round out the mix, making Iowa the Heartland: a place where everything Green comes together.

Heartland GreenUP Virtual – Zero Travel, All Benefits

Make no mistake, we'd love to see you at the Meadowland Convention Center in Des Moines for Heartland GreenUP on May 5. But if your schedule is tight, or your travel-budget's tighter, TAI is also harnessing the web and new immersive technology to reach out beyond the Heartland — enabling virtual attendance at our event by qualified professionals and key thought-leaders from coast to coast and around the world.

Virtual GreenUp registrants can attend two ways: through a simple web interface providing realtime session video, popup slides and interactive text-chat; or in our fully-immersive, 3D convention center in Second Life(tm) — both linked bidirectionally, via multiple channels, with the real-world event. Either way, you'll get full benefit of Heartland GreenUp's presentations, panels and seminars; opportunity to network with other attendees, speakers and sponsor representatives; and get a first-hand look at how technology is expanding our 'event horizon,' while adding only minimally to Heartland GreenUp's carbon footprint. (Plus, don't tell anyone we told you, but it's a little less expensive to attend this way.)

Don't Miss Out! Register Today!

This is the first time we're doing Heartland GreenUP, and to be honest, we under-scaled a little. Everywhere. In particular, space in our fully-immersive virtual world venue is strictly limited, so if you're intrigued by this carbon-sparing interactive technology, please register today.

GreenUp Registration
GreenUp Registration – Virtual World
Speaker Registration

Technology Association of Iowa is a member-based, not-for-profit organization accelerating the success of Iowa’s technology industry. The association creates and sustains a positive environment for technology-based economic growth and job creation through innovation, advocacy, and leadership.  Association members are included in organizations of every size, involved in virtually every aspect of technology creation, production, application and education in Iowa. Visit www.technologyiowa.org for more information about the Technology Association of Iowa.